A Finecast Christmas

12 days of Christmas

Tis the season! And in appreciation of our work together during the past year, here is a fun festive treat before your holiday break…

On each day click on the relevant box below to reveal some jolly trivia, festive questions or Finecast facts. Enjoy!

From everyone at Finecast we’d like to say thank you for your continued support. Put your feet up and have a well-deserved rest this Christmas and Happy Holidays.

According to the Advertising Association how much are UK advertisers forecasted to spend on Christmas Campaigns in 2021:

£6.4bn

£7.9bn

£8bn

In 2019, Statista reported the UK’s favourite Christmas chocolate selection box is:

Roses (Cadbury)

Heroes (Cadbury)

Celebrations (Mars)

Quality Street (Nestle)

At Finecast our market leading approach is underpinned by three guiding principles.

Advanced integrations provide a single point of access to the broadest set of addressable TV content.

We onboard the most robust and reliable data in the market to enable precision targeting across the addressable TV ecosystem.

Deep understandings of how the data has been collected and defined enabling us to understand the behaviours and characteristics of the UK population based on the residential location.

The approximate weight of potatoes that will be eaten over Christmas is…

In Finecast’s “Thinking Inside the Box” research, what percentage of the 16-34’s demographic felt the way they view TV had changed?

70%

Viewer behaviour is consciously evolving; viewers are aware of the never-ending volume of content that sits at their fingertips, with 70% of 16-34s in our sample stating they felt the way they view TV has changed in the past 5 years.

92%

69%

True or False:
Addressable is an expensive way of reaching TV audiences?

True

False

Addressable TV combines the power of TV with the precision of data-enabled targeting. This provides the opportunity to deliver your message to a highly engaged and relevant audience. The efficiency of Addressable TV lowers the cost of entry for brands of all sizes to get on TV.

Did you know

mince pies will be consumed over the Christmas period.

Click on the boxes below to find out about the opportunities addressable TV can offer.

Exciting prospect that increases the power of TV as a medium with new opportunities.

Extend the reach of traditional TV advertising.

Opens the door to TV for brands of all sizes (geolocation targeting, reaching specific audiences).

Provides extensive opportunities for creative relevance.

Plan campaigns using more specific audiences (e.g. behavioural or purchase journey data).

Tailor content specifically to different audiences.

What name from the below answers is NOT part of Santa’s reindeers?

Comet

Vixen

Bashful

stated they will always have a
TV in their house.

Technology will continue to develop when it comes to TV, with kids trying to touch TV screens and people already replacing traditional monitors with projectors. However, although some things are changing, the big screen is here to stay, with 85% stating they will always have a TV in their house.

Did you know the number of UK households using CTV will grow from 40.9 million in 2020 to 44.4 million in 2024 according to eMarketer.

And, thanks to addressable household targeting and optimization capabilities, brands can reach relevant, engaged viewers at a supremely local level.

12 days of Christmas

Thank You